MLM Expert Advice

I’m sure you’ve been to plenty of meetings where you’re told there are 3 pieces to the puzzle of being successful in your chosen MLM:

• business opportunity
• product
• you

Typically they go on to say that the business opportunity is supplied by the company and optimized to provide those that work hard an incredible income.  Additionally the product is provided for you and is of the highest quality.  Lastly, what you need to bring to the table is you.

After this its usually followed by the fact that the one thing you have to work on is you.  While I certainly subscribe to the philosoply of personal development, I would suggest that there is one other aspect of you that you need to work on and that is You, Inc. Brand yourself.

Every company out there, including MLMs, touts their brand.  From the pen you write with to the car you drive to the computer you are reading this article on, everything is branded.  If you want to be successful in marketing you need to brand yourself.

Consider the internet.  The World Wide Web proves the case for branding more than any product. Why? Because anybody can (and does) have a website.  But the ones you go back to are the ones you trust whether its MLMExpertAdvice.com or Google.com the point is the brand name tells you the visit will be worth your time… repeatedly.  The brand is a promise of the value that you will receive from your visit.

Email is the same.  You decide which emails you are going to read versus tossing in the trash unread based on personal branding… the name of the sender.  You know that you can trust the sender not to waste your time.

Now what I am about to say may go against what your sponsor or upline is telling you… you aren’t a (insert MLM company name here) distributor.  By that what I mean is you aren’t defined by that company nor are you limited by the title “distributor”. You are a brand.

Just like Starbucks, Coke, Pepsi, or Geico, you are a brand.  And the first thing any brand does is define itself.  What is it that your brand does that makes it different? Write it out in 15 words or less. Why the limit? Because your brand has a limited time to capture the attention anyone its presented to.  Your brand statement needs to grab your prospect quickly.

First figure out what things make you different than not only your competitors but your colleagues, your fellow MLMers.  Have you done anything recently to make you stand out?  What would your colleagues or your customers say is memorable or noteworth about you?

What feature and benefits does your brand bring to the market?  Are you timely so that your customers can count on your reliability?  Are you honest and forthright so that others can count on you and trust you?  What do you do that add value? And finally what do you want to be famous for?  This is your brand… and Your company’s vision.

Its ALL about YOU!