It’s All About YOU

Apr 11
2009
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I’m sure you’ve been to plenty of meetings where you’re told there are 3 pieces to the puzzle of being successful in your chosen MLM:

  • business opportunity
  • product
  • you

Typically they go on to say that the business opportunity is supplied by the company and optimized to provide those that work hard an incredible income.  Additionally the product is provided for you and is of the highest quality.  Lastly, what you need to bring to the table is you.

After this its usually followed by the fact that the one thing you have to work on is you.  While I certainly subscribe to the philosoply of personal development, I would suggest that there is one other aspect of you that you need to work on and that is You, Inc. Brand yourself.

Every company out there, including MLMs, touts their brand.  From the pen you write with to the car you drive to the computer you are reading this article on, everything is branded.  If you want to be successful in marketing you need to brand yourself.

Consider the internet.  The World Wide Web proves the case for branding more than any product. Why? Because anybody can (and does) have a website.  But the ones you go back to are the ones you trust whether its MLMExpertAdvice.com or Google.com the point is the brand name tells you the visit will be worth your time… repeatedly.  The brand is a promise of the value that you will receive from your visit.

Email is the same.  You decide which emails you are going to read versus tossing in the trash unread based on personal branding… the name of the sender.  You know that you can trust the sender not to waste your time.

Now what I am about to say may go against what your sponsor or upline is telling you… you aren’t a (insert MLM company name here) distributor.  By that what I mean is you aren’t defined by that company nor are you limited by the title “distributor”. You are a brand.

Just like Starbucks, Coke, Pepsi, or Geico, you are a brand.  And the first thing any brand does is define itself.  What is it that your brand does that makes it different? Write it out in 15 words or less. Why the limit? Because your brand has a limited time to capture the attention anyone its presented to.  Your brand statement needs to grab your prospect quickly.

First figure out what things make you different than not only your competitors but your colleagues, your fellow MLMers.  Have you done anything recently to make you stand out?  What would your colleagues or your customers say is memorable or noteworth about you?

What feature and benefits does your brand bring to the market?  Are you timely so that your customers can count on your reliability?  Are you honest and forthright so that others can count on you and trust you?  What do you do that add value? And finally what do you want to be famous for?  This is your brand… and Your company’s vision.

Its ALL about YOU!

Written by Amit in: General Advice, MLM Beginners, Prospecting | Tags: , , , , , , ,

YOUR MLM Vision and Mission

Apr 07
2009
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If you haven’t put your vision of succcess down on paper I suggest you go back to yesterday’s article.  If you just scrawled down something quickly on paper I would suggest that you are doing yourself and your business a disservice.

If one does not know to which port is sailing, no wind is favorable. – Seneca

Now I’m sure that your MLM company has a vision statement and a mission whether it be to make the world healthier or to take nutrition around the world or to provide communications for all.  Regardless of what it may be, what is the vision for your business?

A vision statement is an idealized description of a desired outcome that inspires, energizes and helps you create a mental picture of the outcome of your business.  It outlines what your business wants to be.  It is focused on the future and it provides not only a source of inspiration source but also clear decision-making criteria.

Who is your ideal business partner or team member?  Who is your ideal customer? What sets you apart and makes you unique or different than anyone else doing the same or similar business?  Is your business to be local or global?  What are the values you want your buisiness to represent?

“We are limited, not by our abilities, but by our vision.” — Anonymous

The quality of your vision determines the quality of your ideas. A powerful vision statement should stretch expectations and aspirations helping you jump out of your comfort zone.  You should passionately believe in every word of it.  Vision is a necessary foundation of your business.  If you don’t know what your business is to become how could you make any business decision effectively? You can’t!

Next comes your mission statement.  Where the vision statement was future tense, the mission statement is all about the present.  Your mission statement will define what you have to offer your customer (whether a team member or a consumer).   To put it succinctly your mission statement should answer 3 questions:

  1. What do you do?
    Not what product do you deliver to a consumer or team member but what need or desire are you satisfying?
  2. How do you do it?
    How do you present the product, deliver it, market it?
  3. For whom do you do it?
    Who is your target demographic? Remember you can’t be everything to everyone so be specific.  You can always add other groups later.

Be creative and brainstorm it with your sponsor or mentor.  Write a number of different statements, you’ll know when you have the right one for your business.

Next step is getting into action.

“Vision without action is a dream.
Action without vision is simply passing the time.
Action with Vision is making a positive difference.”
– Joel Barker

Written by Amit in: General Advice, MLM Beginners | Tags: , , ,

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