MLM Expert Advice

I’ve told you about crafting an offer based on the problem that your MLM Product or MLM Opportunity would resolve.  I’ve also said that your product is not your offer.  Your offer simply gets your targetted audience to come to your website.  Perhaps its free information about causes and available solutions to the problem that your product or opportunity resolves or its the initial information for your MLM Funded Proposal.

Regardless of the nature of your offer, when someone arrives at your website and fill out a form indicating that they want to know more you can then present your Funded Propsal item or your MLM product.  Note I didn’t talk about your MLM opportunity.  Your MLM opportunity should be saved for the back-end after you have built trust with your prospect through a funded proposal or information product and follow-up emails.  Keep in mind your website and and its content or information sent via email must always be to build trust.  People don’t buy from companies, they buy from individuals or brands that they trust.

In the case where you are working on your MLM product instead of your MLM opportunity your backend would be having your prospect extend their purchase so that they are repurchasing from you each month.  After all you aren’t looking for a one-time sale as that would mean you would have to find new consumers endlessly. But even in this case you will be getting people to fill out information indicating they want to hear more from you about your solution to their problem and within that follow-up information (usually in the form of emails) you will present your MLM product.

In either case, your initial offer gets people to the website or to buy your initial funded proposal or MLM product but the majority of your income is going to come when people sign up for your backend.  The backend would be either your MLM opportunity or monthly renewals/refills of your MLM product.  After all thats what you really want, long term consumers and business members as that is where your real income will come from.

This means once someone has purchased your initial MLM product or informational proposal, you need to be following up with them building more trust.  Even if they didn’t purchase but requested to find out more you need to be following up with them.  In the latter case it will be following up to get them to buy your initial MLM product or proposal.  In the former case it will be to get them to request the monthly renewal/refill or your MLM product or to get started in your MLM opportunity.

Your business needs to be structured this way because as I’ve stated before most people will not simply sell themselves on your product or opportunity.  You will have to provide them with enough information to let them make the decision for themselves and that will take some time.  If they buy your initial product or funded proposal this will increase the likelihood of them joining your organization or becoming a long term consumer but its not a guarantee.  You need to always be building trust with your prospects whether they purchase or not and you need to plan how to present your backend offer to those who do at some point purchase your initial MLM production or MLM Funded proposal from you.

To guarantee the success of your business, you need to have a solid followup process defined.  For those that do sign up for your business the followup then is straight forward, you need to be a true sponsor for them.  In the case of your MLM product once they have agreed to purchasing again from you, you can then offer other products from your product line that complement the MLM product that they have already purchased or your can provide other offers and restart the process for any of your other MLM products.

Offer a solution, drive targetted traffic to your front-end or initial product and then follow-up with your long-term back-end offer.

“If a man can write a better book, preach a better sermon, or make a better mousetrap, than his neighbor, though he build his house in the woods, the world will make a beaten path to his door.”
– Ralph Waldo Emerson

While oft paraphrased as “Build a better mousetrap and the world will beat a path to your door”, he fact is if you build a better mousetrap, thats all you have accomplished.

• If no one knows you exist your mousetrap is going to languish in obscurity.
• Not everyone is suffering from a mouse problem and thus don’t need your mousetrap.
• Some actually want the mice to run free because they are cute and fuzzy.
• Everyone’s definition of better varies
• And even if they think it is better, it may not be enough better to make it worthwhile for them to beat a path to your door.

That being said if you have are taking the approach of branding yourself on the internet you need to get traffic to your door and you want that traffic to be made up of prospects and not suspects.  By that I mean that if you had everyone visiting your website for your mousetrap, your MLM product or MLM opportunity, you want it to be those that will recognize that your offer, your solution, is better and is something they may need.  You don’t want people that are just browsing or that have no interest in what your MLM product or MLM opportunity solves.

While you can’t control what people may want or their interpretation of your solution, you can improve your results by getting the right prospects to you.  Even so the majority of people coming are not going to immediately buy your MLM product or sign up for your MLM opportunity immediately.  You’re going to have to assist them just as you might request assistance if you were looking for a solution in a department store.  Whether you purchase in that store or not depends on how much you trust the person offering information to help you find the best solution.

So you need to get targetted traffic — traffic that is made up of people who are in your target market and to do this you need to find the sources for your market’s traffic.  Don’t fall into the trap of thinking everyone can benefit from your “mousetrap”, doing that will only lead to disappointment.  Spend time defining what portion of your market would be most interested in your offer and then generate your targetted traffic by advertising to them.

If you do some simple online research you should be able to find keywords that your targetted audience is searching for.  This in turn will lead you to the websites they frequent or “hang-out” at and this will be where your advertising will generate the best traffic for your MLM product or MLM opportunity.

If I have time and there is a demand, I will provide some specific methods for generating targetted traffic.  In the meantime concentrate on identifying your target market and find out where they spend time on the web.

If you’ve figured out what your market is and you have identified the product you have that will satisfy the market’s needs then the next thing to do is to identify what you are going to offer your MLM prospects.  Whether you want to lead your target audience to your MLM opportunity or one of the products that you market keep in mind that the product or opportunity is not your offer.

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”
– Theodore ‘Ted’ Levitt, Professor of Marketing, Harvard Business School

In other words, don’t make a better drill with more options on it, find a more cost-effective way to make a quarter-inch holes!  Don’t look at all the details and features of your MLM opportunity or product, figure out what problems it can solve for your audience. Nobody cares about the product or service you are selling; all they care about is what the product or service will do for them and most people don’t realize this.

The Solution = Your Offer

Prospects become members of your team or buy your product not because they need something but because the product makes them feel something.  When they purchase your product or sign up for your opportunity they are looking for the solution to a problem. Positioning a “solution” to your customer allows you to solve their problem and set you apart from the competitiion at the same time.  This has two advantages:

1. when you can solve the problem in a way that others cannot, you have their attention
2. it focuses your prospect on finding the solution and not the price

I am not telling you to charge an outrageous price for your product because you have a great solution, rather create solutions at fair prices that deliver value and service and they will keep coming back to you.

So concentrate on the benefits of your product not how much it costs and what it is. Features are common to any product but benefits are personal and specific. Concentrate on:

• How easy it is to use your solution, or
• How easy it is to use your solution than if they tried to solve it themselves
• How great they will feel or how much better they will feel when they have the solution
• How satisfied they will be with the solution
• How having the solution will solve other problems or prevent them

For example, talk about:

• The protection of a money-back “no questions asked” guarantee
• The fact that they can “pay online” at get started immediately
• That one-on-one training comes free
• That taking action now will prevent the problem from getting worse

Obviously these are just ideas and you will have to tailor it for “the solution” that your product or opportunity provides.  While you are trying to list out the benefits remember that emotion drives 84 percent of all buying decisions, not logic. Emotions like ego, security, pride of ownership, greed, health, prestige, status, ambition, and fear of loss all affect buying. Be well aware of these emotions as you define your product’s benefits to tell a story with words that allow your prospects to easily visualize themselves using your product or service:

Your product must be positioned as a solution and be marketed as the solution!