MLM Expert Advice

So you’re MLM company has a website package or your sponsor does and it has all the fancy bells and whistles on it.  Why aren’t people signing up?

First of all if its a website from your company its not about you, even if they allow for some personalization.  But even if you build your own website, people aren’t just going to sign up because you have a web presence.

Your prospects visiting your site are thinking:

• Who are you?
• Why should I care?

If you aren’t answering these questions the moment they get to your website then they have already moved on and you’ve lost potential business.

Whether its on iTunes or Amazon, people buy things because they feel that they are receiving value for their money.  They care because they expect to get a benefit and if you aren’t offering them one, no one will buy your product or join your opportunity.

You need to target your audience.  If your website is about joining your opportunity then you may want to identify with their pain of not having enough money at the end of the month or not having enough time left in the day or perhaps both.  Maybe they want to have more time for family and not be a wage slave.  The point is regardless of your target audience you need to share with them your knowledge and your experience regardless of how long you yourself may be involved in your opportunity.  Remember that no matter how flashy the website it still has to be about you and from you because people don’t buy from a website, they buy from a trusted brand, from people like you.

Now if you’re a beginner and you’ve not had any success yet in your chosen MLM, that should not stop you from branding yourself.

“People don’t care about how much you know until they know how much you care.” — Anonymous

When you’re new you may think you have nothing to share but you have plenty of information.  For example you could invite people to learn about your journey in MLM, another reason to document what you do.  Alternatively you could explain how you felt when approached for the opportunity you are in, the reasearch you did, and why you decided to join.  And if you’ve tried other opportunities or different ways to make money you could always share what not to do so that they don’t make the same mistakes.  There are many things that you know even if you’re new and even if none of the above gives you an idea, you could always reasearch a topic and make yourself an “expert” on the subject or you could interview experts.

Regardless of what you are an expert on if you’re trying to get people to join your opportunity then you want to further brand yourself by letting people know what you’re not.  You are not a recruit’em and leave’m.  You are going to sponsor them not recruit them.  They will want to know that even after they have signed up that you’ll still be around to support them… so let them know.

Your goal with your website and your brand is to build trust, so if you are sincere and don’t pretend to know the answers when you don’t then people will value your sincerity when you tell them the truth.

I know I’ve concentrated mostly on your opportunity but if you want to market your product (and I suggest that you target only one product and not your entire, possibly diverse, product line) then the same rules apply.  Instead of talking about why you joined the opportunity you could advise them on issues that your product helps with and how to maximize the benefits of your product.

Essentially to brand yourself effectively on the internet your website needs to be an extension of you.  In fact its no different than branding yourself if the internet didn’t exist.  Be truthful, honest, forthright, and lead your prospects through the often frustrating process of making an intelligent decision by being willing to serve them even if they don’t sign up or buy what you have to offer.

For more tips on how to do this effectively you need to check out the free attraction marketing bootcamp.

I’m sure you’ve been to plenty of meetings where you’re told there are 3 pieces to the puzzle of being successful in your chosen MLM:

• business opportunity
• product
• you

Typically they go on to say that the business opportunity is supplied by the company and optimized to provide those that work hard an incredible income.  Additionally the product is provided for you and is of the highest quality.  Lastly, what you need to bring to the table is you.

After this its usually followed by the fact that the one thing you have to work on is you.  While I certainly subscribe to the philosoply of personal development, I would suggest that there is one other aspect of you that you need to work on and that is You, Inc. Brand yourself.

Every company out there, including MLMs, touts their brand.  From the pen you write with to the car you drive to the computer you are reading this article on, everything is branded.  If you want to be successful in marketing you need to brand yourself.

Consider the internet.  The World Wide Web proves the case for branding more than any product. Why? Because anybody can (and does) have a website.  But the ones you go back to are the ones you trust whether its MLMExpertAdvice.com or Google.com the point is the brand name tells you the visit will be worth your time… repeatedly.  The brand is a promise of the value that you will receive from your visit.

Email is the same.  You decide which emails you are going to read versus tossing in the trash unread based on personal branding… the name of the sender.  You know that you can trust the sender not to waste your time.

Now what I am about to say may go against what your sponsor or upline is telling you… you aren’t a (insert MLM company name here) distributor.  By that what I mean is you aren’t defined by that company nor are you limited by the title “distributor”. You are a brand.

Just like Starbucks, Coke, Pepsi, or Geico, you are a brand.  And the first thing any brand does is define itself.  What is it that your brand does that makes it different? Write it out in 15 words or less. Why the limit? Because your brand has a limited time to capture the attention anyone its presented to.  Your brand statement needs to grab your prospect quickly.

First figure out what things make you different than not only your competitors but your colleagues, your fellow MLMers.  Have you done anything recently to make you stand out?  What would your colleagues or your customers say is memorable or noteworth about you?

What feature and benefits does your brand bring to the market?  Are you timely so that your customers can count on your reliability?  Are you honest and forthright so that others can count on you and trust you?  What do you do that add value? And finally what do you want to be famous for?  This is your brand… and Your company’s vision.

Its ALL about YOU!