MLM Expert Advice

I know the first thought that passed through your head was “What do animals have to do with my business?”.  Thats pretty much the same response I got when I presented this information for the first time to my group.  Since then they’ve nick-named it the Doolittle talk because of the song “If I Could Talk To the Animals“.

But what do the animals have to do with anything?

I’ve found that if you can take complex subjects and break them down into easy to remember and understand terms that people will retain the information and you can teach them anything.  Animals are representations of the four personality types that dominate peoples’ behavior.  If I had said Choleric, Phlegmatic, Melancholic and Sanguine most peoples eyes would glaze over or they would nod off.

So back to the animals… everyone has parts of each animal in them but one tends to be more dominant than the others.

Lions

They represent approximately 15% of the population and when it comes to business they are all about the money.  They will see your business as a sales business.  In the corporate world these are the CEOs, the Kings of the Jungle,  the ones that go in and tell people what to do. While this works in the corporate world because these are the people the get the job done, in multi-level marketing they tend to alienate people.  When they order people around, people leave.

So should you bring in the Lions to chase everyone away or leave them alone?  Lions are well-connected so you do want to sponsor them since they can connect you to powerful people (business owners, leaders, politicians etc.).

But remember that a caged lion becomes depressed as it feels it has no control and is not appreciated so while you want to sponsor lions you should not expect to be able to tell them what to do or coach them in any way.  Once you have a lion in your organization you have to let them do it themselves.

They will come to you with questions and they will expect you to be direct, on point, and blunt.  Give them the options and move on.  If you want to motivate a Lion tell them where they stand in your organization and what it will take for them to be #1.  They like a challenge and they want to be on top.  But when telling them what it will take don’t tell them how to do it as they want to be in control.  If they don’t know how to do something they will ask.  For them its “my way or the highway”.

So when handling lions remember its “hands off”.

In part two I will talk about how to sponsor a fuzzy Koala.