MLM Expert Advice

If you haven’t put your vision of succcess down on paper I suggest you go back to yesterday’s article.  If you just scrawled down something quickly on paper I would suggest that you are doing yourself and your business a disservice.

If one does not know to which port is sailing, no wind is favorable. – Seneca

Now I’m sure that your MLM company has a vision statement and a mission whether it be to make the world healthier or to take nutrition around the world or to provide communications for all.  Regardless of what it may be, what is the vision for your business?

A vision statement is an idealized description of a desired outcome that inspires, energizes and helps you create a mental picture of the outcome of your business.  It outlines what your business wants to be.  It is focused on the future and it provides not only a source of inspiration source but also clear decision-making criteria.

Who is your ideal business partner or team member?  Who is your ideal customer? What sets you apart and makes you unique or different than anyone else doing the same or similar business?  Is your business to be local or global?  What are the values you want your buisiness to represent?

“We are limited, not by our abilities, but by our vision.” — Anonymous

The quality of your vision determines the quality of your ideas. A powerful vision statement should stretch expectations and aspirations helping you jump out of your comfort zone.  You should passionately believe in every word of it.  Vision is a necessary foundation of your business.  If you don’t know what your business is to become how could you make any business decision effectively? You can’t!

Next comes your mission statement.  Where the vision statement was future tense, the mission statement is all about the present.  Your mission statement will define what you have to offer your customer (whether a team member or a consumer).   To put it succinctly your mission statement should answer 3 questions:

1. What do you do?
   Not what product do you deliver to a consumer or team member but what need or desire are you satisfying?
2. How do you do it?
   How do you present the product, deliver it, market it?
3. For whom do you do it?
   Who is your target demographic? Remember you can’t be everything to everyone so be specific.  You can always add other groups later.

Be creative and brainstorm it with your sponsor or mentor.  Write a number of different statements, you’ll know when you have the right one for your business.

Next step is getting into action.

“Vision without action is a dream.
Action without vision is simply passing the time.
Action with Vision is making a positive difference.”
– Joel Barker