MLM Expert Advice

Do you know your target?

If so, what is it?

If you answered everyone, you are setting yourself up for failure and may be costing yourself a considerable amount of wasted time and money.  Now you may be saying “but I thought MLMs were for everyone”.  Thats true MLMs are for everyone but not everyone is right for an MLM.

Think back, how many MLMs have you explored before you found the one that was right for you?  Why would you expect your suspects to be any different?

Alternatively, maybe right now you are just trying to find consumers and you truly believe that your product can solve everyone’s problem.  First of all their is no product that is right for everyone and the truth is that most people don’t believe they even have a problem.

The key to maximizing your MLM success if finding your target market and marketing to it.  Whether you are trying to find consumers of your product or trying to grow your organization the same rules apply.

You need to narrow your focus to your target audience and then identify what drives them and listen to what problems they are trying to solve.  Once you have accomplished this you will no longer be trying to sell someone on something but rather guiding them to your product or opportunity with advice.  People are willing to buy something if they aren’t being sold on it. When you undertand your market’s needs you can provide a solution for them. This is known as attraction marketing.

But how do you identify your target market?

Well lets look at your product first.  It doesn’t matter what the product is but I will assume you know what the product is good for and what problem it solves.  If your products helps with a number of issues, choose one.  Those that could benefit from your product related to this one issue fall into 3 categories:

1. Those who have the issue your product solves and are actively searching for a solution.
2. Those buying competing or similar products.
3. Those buying your specific product because of its benefits.

You can provide advice and information to group 1 that gives answers to questions people with the specific issue would have.  Group 1 is just doing research they aren’t ready to buy yet.

Group 2 is using a competing product.  For them you need to address concerns they may have regarding the product – price, side effects, quality, etc.

Now group 3 is ready to buy they just want their potential concerns addressed about your product – can I get it at wholesale or preferred price? what testimonials do you have?

Each group is a separate target audience.

Now on to your opportunity.  You know that your business opportunity solves many problems.  For some they want to work from home to be with family.  Others want more time or money.  Again you need to choose one issue (I’ll use time) and again we have 3 groups:

1. Those who are looking for a solution to a time problem.
2. Those who are looking into a competing or similar opportunity or tools useful for a competing or similar opportunity.
3. Those who are looking for your specific business opportunity.

Group 1 knows nothing about MLMs and is just researching possible solutions to their time crunch.  Group 2 is familiar with MLMs so they know the industry in general and they are researching companies.  Group 3 is looking for your opportunity specifically and is looking for a mentor or a system of tools that they can get started with.

In both cases, whether product or opportunity, group 1 is the hardest to get interested in what you have because they are still researching the problem itself and know nothing of possible solutions.  Group 2 is easier because they are ready to buy into something similar.  And Group 3 is the easiest because they already know they want what you have.

Each group is a separate target and needs to be marketed to appropriately.  Depending on which you want to target you need to come up with the questions that group needs answers to. This will allow you to market to them either with a presentation or an ad where you provide the answers to those questions and letting them buy instead of you having to sell.