Huh?
Why what?
“You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” – Steve Jobs
“Desire is the key to motivation but its the determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence that will enable you to attain the success you seek.” – Mario Andretti
“You must have long term goals to keep you from frustrated by short term failures.” – Charles C Noble
To be successful at anything in life, whether its your relationships, your career or building an MLM organization, you ned to have a WHY. A driving reason that will pull you past any obstacle that’s thrown in your path to success. A strong why will help you get past excuses, bad habits, and nagging doubts (or doubters).
But how do you find your why?
Taking a cue from Steve Jobs, how about looking at your what. If I’m starting to lose you again bear with me.
If you could do anything in the world what would it be? Don’t give me your “safe” answer. I want to know your ultimate fantasy whether or not you truly think it would be achievable. Lead singer for Van Halen? Angelina Jolie’s husband? Brad Pitt’s wife? Teacher? Clown? Dog Catcher?
Ok, now we have your what. Now for why? Why is that “what” your fantasy?
My what is to be a singer/song writer. Not likely to lucrative as I don’t sound very good even to my own ears outside of the shower but its a fantasy after all. Examining my what to find my why resulted in:
- I want freedom.
- I want to do something creative.
- I want to influence others.
- I want to uplift others.
So to do what I love I need to follow my why and the rest will happen. That is how and why I got involved with MLMs… so I can achieve my why and love what I do.
But why is why so important?
So you can do the things you need to do to build your business day in and day out. So you can handle the short term frustrations that come in any endeavor. You need your why so that when things aren’t going right you don’t give in — you dig in.
If you believe in your why (and why wouldn’t you if its truly a real why) then you will have a strong foundation. And every success is built on a solid footing.
Now that you have your “WHAT” and your “WHY” work with leaders in your organization to make sure they have theirs and then reach out to everyone in your group so that they can grow and become leaders.
And keep in mind, this isn’t just to improve yourself and your existing organization. If you knew your suspect’s WHAT you can then get their WHY and you’d be able to qualify them better to determine if they were a prospect whether for your product or your business. The better you qualify your suspects the less time you will waste with those who are not right for your business. This allows you to concentrate on those that are right and in turn makes your business more successful.
Feel free to comment and share your What and Why… and your Success!







March 23rd, 2009 at 2:22 am
Good post! Once i figure out my what and why, I’ll be back to comment again.
March 26th, 2009 at 3:02 am
[...] to sponsor everyone in your group whether guiding a new sign up and establishing their real “WHY” or providing coaching and support for someone who is been in your team for [...]
March 28th, 2009 at 2:22 am
[...] in MLM isn’t one of of those listed above you’re ahead of the game. But you still need to find your WHY to stay on track. Share and [...]
April 6th, 2009 at 4:55 am
[...] you figured out your what and your why, how do they play a part? Do you work 40 hours a week, or 4, or at all? What is work? Are you [...]
April 18th, 2009 at 1:07 am
[...] is that they aren’t that committed or that sure then you really need to spend some time investigating their why again. Once that question is addressed then its a question of fiscal responsibility. Granted in [...]