Previously I’ve talked about branding yourself on the internet by showing yourself to be an expert. In this article I want to talk more about how to show yourself as an expert.
When the Internet was in its infancy or more accurately when the World Wide Web was in its infancy (the WWW started in 1989) all you needed to do was to set up a web page with some links on it for your products or opportunity and people would click on the link and sign up. According to the NetCraft WebServer Survey for April 2009 there are 231,510,169 sites and growing at close to 6 million/month. While not all of those sites are active, there is obviously a lot more competition today and you need to stand out.
One of the best ways you can set yourself apart from the competition is by providing your prospects who visit your website with a detailed and complete education on your opportunity or product. Again, as I have mentioned before, do not attempt to market all your products at one time — at least not on the same website.
For example lets say your product is for those who suffer from dry skin, or skin irritations, then you could provide articles about the causes of dry skin or natural remedies for dry skin or how diet affects dry skin or how your work environment can lead to dry skin, etc.
On the other hand if you are marketing your MLM opportunity on your site, provide articles or a free guide on how to successfully market or present your opportunity, or how to compare your opportunity to others and help people make a decision on which opportunity is best for them.
In other words provide articles that compliment your product or service. You can do the research yourself and write the articles or hire a personal assistant to do the ressearch and/or write the article at sites like asksunday.com or elance.com. Regardless of how the content from your site is produced, if it teaches people about your product or service then people will be more inclined to purchase or sign up because you are providing something original.
Your content needs to be different than anyone elses. Keep in mind that most people are just using some cookie cutter template presenting the same articles that some person wrote rather than writing from a place of knowledge and passion. Set yourself apart. Consider what you would want if you were looking for a product that solved the issues your product does or were looking for an opportunity that has the features that yours does. Also think about why you would consider your site to be representative of an expert and design your site and write accordingly.
Its likely that your prospects may never meet you unless you are just marketing in your own back yard so by presenting the education instead of just trying to push your product or opportunity you are creating and building trust and you’re helping them become informed so that they can make the best decision for them.
If you can truly think like a prospect and answer the questions that a prospect would have you will be seen as an expert. So write and publish your version of the information on your website. Don’t just duplicate something someone else wrote. Your prospects will be thankful for the education presented and perceive you as an expert which in turn will increase the chances of them purchasing or signing up with you rather than your competition.
Release your inner expert!
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