MLM Expert Advice

Whats the difference?

Some people believe that its all a numbers game.  You bring in the people and you present your opportunity and then you see who will join.  Now you teach them the basics and you see who stays in.

• Some will
• Some won’t
• So what?
• Next

Thats true of recruiters in MLMs as well as recruiters in the rest of the business world as well.  Recruiters try to find people to join or sign up. However, once the person signs they are then trained by someone else.  If you are doing this you are treating people as numbers. In a previous article I wrote about keeping the attention of a prospect and told you about the importance of strengthening the relationship between you and the prospect. If all you’re doing is recruiting them and then leaving them to fend for themselves or having someone else train them then you are destroying that relationship that you built — and you’re treating them like a number.

People aren’t numbers and if you treat them like one you’ll have no MLM future.

Multi-level marketing is a relationship game not a numbers game.  If you want to succeed your primary commitment must be to those you brought into the business not to personal profit.  You need to be a sponsor.

Sponsoring is a process that starts when someone joins your business listing you as their sponsor.  But sponsoring is much more than just that event. Sponsoring continues the relationship building that was initiated when you started communication with your new team member when they were just a prospect.  Sponsoring includes mentoring, training, encouraging, motivating, listening, and anything else that will help your newly sponsored person to effectively build a business.

But why put in all this effort if not to increase your bottom line? Because things will not always be perfect in any business.  A check will be delayed, a product will be backordered or a product that might be your best seller is no longer being produced.  If you’ve truly sponsored your team and built that relationship than they won’t quit because they have a relationship with you.  The real secret of MLM success is retention.  Retain everyone you bring into the business and you will be succesful not only in terms of money but in the amazing relationships you will have.

Take time to sponsor everyone in your group whether guiding a new sign up and establishing their real “WHY” or providing coaching and support for someone who is been in your team for awhile.

I don’t know who made the statement, “If I can help you get what you want, then I will automatically get what I want”, but its why sponsoring works to build and maintain your business.  If you are in the mode of helping people the money you want to make will be made especially if you are trying to help them make money.

I won’t tell you that everyone you have will stick around if you are a good sponsor because some people will just join and do nothing and others will quit.  But if you take the time to build relationships and not treat them like numbers then you will build and retain an MLM organization.